We are pleased to launch the 2020 edition of our annual IPL Brand Valuation Report, a comprehensive study on brand values in the Indian Premier League (IPL).
2020 was a challenging year with economic distress and uncertainty due to the coronavirus pandemic. The sports economy was not immune to this crisis, and the pandemic disrupted the sporting calendar for the year, with a string of tournaments postponed or cancelled. The IPL also felt the heat of the pandemic, with individual franchisees witnessing a reduction in their brand values.
- The IPL ecosystem value decreased by 3.6% to INR 45,800 crores in 2020 from INR 47,500 crores in 2019.
- Mumbai Indians (MI) remained at the top spot in the brand rankings for the fifth consecutive year, with a brand value of INR 761 crores, down by 5.9% from 2019.
- Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) ranked number 2 and 3, respectively. The value of CSK dropped by 16.5% to INR 611 crore and KKR declined by 13.7% to INR 543 crore in 2020.
- Delhi Capitals (DC) witnessed the lowest impact, with its value decreasing by only 1%, from INR 374 crores in 2019 to INR 370 crores in 2020.
We hope you enjoy reading the report.