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We are pleased to launch the 2020 edition of our annual IPL Brand Valuation Report, a comprehensive study on brand values in the Indian Premier League (IPL).
2020 was a challenging year with economic distress and uncertainty due to the coronavirus pandemic. The sports economy was not immune to this crisis, and the pandemic disrupted the sporting calendar for the year, with a string of tournaments postponed or cancelled. The IPL also felt the heat of the pandemic, with individual franchisees witnessing a reduction in their brand values.
Highlights
We hope you enjoy reading the report.
Valuation and consulting for financial reporting, federal, state and local tax, investment and risk management purposes.