Sign in or Create an account to bookmark this page
Click here to bookmark this page
Click here to remove bookmark
Duff & Phelps Launches Celebrity Brand Valuation Study 2020 “Embracing the New Normal.”
-
Varun Gupta VarunGupta
-
Aviral Jain AviralJain
We’re pleased to launch the sixth edition of our Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.
Highlights
- Virat Kohli retains the top position for the fourth consecutive year. His brand value remains steady at $237.7 million (mn) in 2020 despite the COVID-19 pandemic.
- Akshay Kumar retained the second position with a brand value of $118.9 mn (a jump of 13.8%).
- Bollywood powerhouse Ranveer Singh landed the third position again, with a brand value of $102.9 mn.
- The overall brand value of the top 20 celebrities in 2020 is estimated at $1.0 billion (bn), a dip of approximately 5% from last year.
Download our report to know more about the top 20 celebrity rankings.
Other Areas We Can Help
Valuation Advisory
Valuation and consulting for financial reporting, federal, state and local tax, investment and risk management purposes.
Valuation Services
Objective valuations for financial reporting, tax and management planning purposes.
Alternative Asset Advisory
Provides an array of consulting services to alternative investment managers and investors.
Restructuring, Bankruptcy and Insolvency Litigation
Advising companies, financial sponsors and other stakeholders involved in challenging situations and distressed transactions.
Restructuring Advisory
Helping companies, financial sponsors, lenders, creditors and other stakeholders involved in challenging situations and distressed transactions.
Insights
×